TesiraLUX Product Launch
A secret mission disguised as a product launch campaign.
*Deliverables:
Campaign Concepting
Teaser & Promo Design
Social Assets
Audio Production
Video Production
Promotional Giveaways
*My Roles:
Design
Animation Support
*Client:
Biamp
*The Project:
TesiraLUX Product Launch
A secret mission disguised as a product launch campaign.
*Deliverables:
Campaign Concepting
Teaser & Promo Design
Voice Over Production
Social Assets
Video Production
Promotional Giveaways
*My Roles:
Design
Animation Support
*Client:
Biamp
*The Project:
TesiraLUX Product Launch
A secret mission disguised as a product launch campaign.
*Deliverables:
Campaign Concepting
Teaser & Promo Design
Voice Over Production
Social Assets
Video Production
Promotional Giveaways
*My Roles:
Design
Animation Support
*Client:
Biamp
*The Project:
Biamp is a longtime leader in professional audio, and with the launch of TesiraLUX, they were stepping into new territory: real-time 4K video. Our team was brought on to concept and execute a campaign that would generate buzz, spark curiosity, and make a big splash at Infocomm 2016. The result was a five-week teaser campaign that took a secret-agent angle—positioning our audience as “The Chosen Ones” and gradually revealing details about TesiraLUX through video, social ads, direct mail, texts, and a custom Google Cardboard giveaway.
As a designer on the project, I contributed to early concepting, designed teaser and promo materials, collaborated on the animation, and ensured visual consistency and quality across all assets and photography. This was a fast-moving, high-impact launch that blended strategy, storytelling, and a bit of espionage flair—and drew a packed crowd for the product debut.
From there, we developed a full brand system, including unique sub-identities for each of the four buildings within the community. I designed the visual identity, developed brand patterns, contributed to signage direction, and created a 64-page brand guidelines deck covering everything from logo usage and typography to on-site experience, photography, and voice and tone.
Shout out to the team:
Creative Directors: Brian Acevedo & Dylan Nelson
Copywriter: Jason Maurer