Ports America
Adapting a consistent visual language across years of brand evolution.
*Deliverables:
Sales Brochure Design & Layout
Editable Sales Cut Sheet Template
Print Ad Campaign Design
Illustration
Holiday E-Card Animation & Concepting
*My Roles:
Design
Animation
*Client:
Ports America
*The Project:
Ports America
Adapting a consistent visual language across years of brand evolution.
*Deliverables:
Sales Brochure Design & Layout
Editable Sales Cut Sheet Template
Print Ad Campaign Design
Illustration
Holiday E-Card Animation & Concepting
*My Roles:
Design
Animation
*Client:
Ports America
*The Project:
Ports America
Adapting a consistent visual language across years of brand evolution.
*Deliverables:
Sales Brochure Design & Layout
Editable Sales Cut Sheet Template
Print Ad Campaign Design
Illustration
Holiday E-Card Animation & Concepting
*My Roles:
Design
Animation
*Client:
Ports America
*The Project:
Over the course of several years, I worked with Ports America on a wide range of brand and marketing projects—from brochures to ad campaigns to annual holiday animations. The throughline was always consistency: maintaining a visual tone that aligned with their brand, while evolving the look and feel to engage new stakeholders and stand out within the shipping and logistics industry. Working alongside a copywriter for many of these projects, I was responsible for the full design execution—including layout design, illustration, and animation. Each project was an opportunity to explore a slightly different angle while staying grounded in clarity, structure, and brand alignment.
A 12-page brochure aimed at both investors and customers, designed to communicate the scale of Ports America’s operations and their commitment to long-term partnerships. The layout balanced visual structure with strategic messaging, and included a customizable back-pocket insert and editable cut sheet system for sales teams to tailor content as needed.
We developed a series of industry-facing print ads to reflect Ports America’s core values in a refreshed, visual-forward way. The goal was to maintain credibility while shifting the tone toward something more open, engaging, and future-facing. These visuals later inspired the look and feel of an animated holiday campaign.
We developed a series of industry-facing print ads to reflect Ports America’s core values in a refreshed, visual-forward way. The goal was to maintain credibility while shifting the tone toward something more open, engaging, and future-facing. These visuals later inspired the look and feel of an animated holiday campaign.
Shout out to the team:
Creative Directors: Brian Acevedo & Dylan Nelson
Copywriter: Jason Maurer