Nike needed a sales and marketing piece to introduce its new Trail Running brand—one that embodied the grit, endurance, and raw adventure of the sport. As lead designer, I worked alongside a copywriter and creative director to craft a field journal-style catalog that blended storytelling with product presentation. Inspired by ultramarathon runners and Nike’s deep history in off-road running, the 25-page guide layered in topographic maps, elevation profiles, and a fold-out poster, all housed in an integrated sleeve. Close collaboration with printers ensured precise color reproduction, keeping every detail true to Nike’s brand. The final piece earned recognition in Print Magazine’s Regional Design Annual.