Makey Makey Brand Guidelines
Bringing structure, clarity, and color to an inventive STEM brand.
*Scope:
Creative Direction
Art Direction
Design
Copywriting
Visual System Design
Asset Organization
Package Design
*My Roles:
Design
*Client:
Makey Makey
*The Project:
Makey Makey Brand Guidelines
Bringing structure, clarity, and color to an inventive STEM brand.
*Scope:
Creative Direction
Art Direction
Design
Copywriting
Visual System Design
Asset Organization
Package Design
*My Roles:
Design
*Client:
Makey Makey
*The Project:
Makey Makey Brand Guidelines
Bringing structure, clarity, and color to an inventive STEM brand.
*Scope:
Creative Direction
Art Direction
Design
Copywriting
Visual System Design
Asset Organization
Package Design
*My Roles:
Design
*Client:
Makey Makey
*The Project:
Makey Makey asked us to help bring clarity and cohesion to their growing collection of brand assets. They didn’t want a full rebrand—just a smarter way to organize what they already had, and some guidance on how to evolve it without losing the playful, DIY energy that defines them. The goal was to create a flexible, easy-to-use brand system that could support future growth, feel more professional, and still spark creativity.
*The APPROACH:
We began by auditing Makey Makey’s brand assets—logos, colors, type, packaging, photography, and marketing materials—to understand what felt cohesive and what needed clarity. From there, we reorganized and refined the existing materials into a more structured, intentional system. Working closely with their team, we helped articulate key brand principles, updated visual and verbal guidelines, and codified best practices for everything from illustration to photography. The goal was to keep the brand’s playful, hands-on energy intact—just with more consistency and usability.
*The RESULT:
The work came together in a 34-page, vibrant brand book and an organized digital asset library that makes it easy for internal teams and external partners to stay on-brand. The updated system balances clarity with flexibility, giving Makey Makey a solid foundation to evolve their presence while staying true to their inventive spirit.
Shout out to the team:
Creative Directors: Brian Acevedo & Dylan Nelson