Dante Brand Launch
A campaign turning AV techs into industry superheroes.
*Deliverables:
Campaign Concept & Design
Digital Signage & Web Ads
Interactive Booth Experience
Promotional Giveaways
*My Roles:
Design
Animation
Campaign Support
*Client:
Audinate
*The Project:
Dante Brand Launch
A campaign turning AV techs into industry superheroes.
*Deliverables:
Campaign Concept & Design
Digital Signage & Web Ads
Interactive Booth Experience
Promotional Giveaways
*My Roles:
Design
Animation
*Client:
Audinate
*The Project:
Dante Brand Launch
A campaign turning AV techs into industry superheroes.
*Deliverables:
Campaign Concept & Design
Digital Signage & Web Ads
Interactive Booth Experience
Promotional Giveaways
*My Roles:
Design
Animation
*Client:
Audinate
*The Project:
Audinate needed a brand-awareness campaign to connect Dante with the AV community in a more personal, engaging way. We set out to position AV professionals as everyday superheroes, collaborating closely with a renowned illustrator and copywriter to bring these characters to life through bold visuals and compelling, comic-inspired messaging. The campaign debuted at InfoComm 2024, quickly becoming a standout at the event—drawing enthusiastic crowds and generating buzz across social media.
While the core concept was led by our creative directors, I played a key role in the execution—designing visual storyboards, refining the campaign’s overall look and feel, and developing presentation materials to guide the concept forward.
The Dante campaign made its mark at InfoComm 2024, turning heads with a superhero-themed booth and bold visual storytelling. The activation drew steady crowds, sparked social engagement, and reinforced Dante’s connection to the AV community in a way that felt both fun and authentic.
Shout out to the team:
Creative Directors: Brian Acevedo & Dylan Nelson
Copywriter: Jason Maurer
Illustrator: Kieron Dwyer