Chinook Plumbing, a family-owned business deeply rooted in Hood River, needed a refreshed brand identity that felt modern while staying true to its long-standing reputation. I led the design process, creating a bold yet approachable visual system that balanced heritage with a fresh, updated look. From logo design to color and typography choices, every detail was crafted to maintain familiarity for existing customers while making the brand more recognizable across print, web, and fleet graphics. The final identity extended into marketing materials, business cards, apparel, and a fully redesigned, SEO-optimized WordPress site. The rebrand was a success, strengthening Chinook Plumbing’s presence without losing the trust of its loyal customer base.