Shaping the story of a bold brand shift through motion.
*Deliverables:
Creative Direction Art Direction Script Writing Motion Graphics Animation Editorial
*My Roles:
Storyboarding/Styleframes
Animation
*Client:
Audinate
*The Project:
Dante Brand Launch Video
Shaping the story of a bold brand shift through motion.
*Deliverables:
Creative Direction Art Direction Script Writing Motion Graphics Animation Editorial
*My Roles:
Storyboarding/Styleframes
Animation
*Client:
Audinate
*The Project:
Dante Brand Launch Video
Shaping the story of a bold brand shift through motion.
*Deliverables:
Creative Direction Art Direction Script Writing Motion Graphics Animation Editorial
*My Roles:
Storyboarding/Styleframes
Animation
*Client:
Audinate
*The Project:
Dante has long set the standard in audio networking. With their move into video, they needed a brand launch that matched that momentum and showed the AV world what’s next. We created a motion-driven launch film to introduce the new Dante brand and platform: a full AV control and management solution built for real-world users. The result blended story, rhythm, and visuals to spark interest and help position Dante as the go-to for both audio and video.
*THE PROCESS:
From the start, this project was rooted in motion. Working from a core script, we began by developing a storyboard to establish tone, pacing, and visual sequencing—focusing on how the narrative could unfold with clarity and energy. Styleframes followed to lock in the visual language, aligning with the new Dante brand while pushing toward a more dynamic, future-facing tone.
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The animation was a true team effort. The video was divided into three distinct sections, with each of us taking ownership of a portion—so communication and consistency were key. We used a shared style guide and regular check-ins to ensure transitions felt seamless and the visual voice stayed unified throughout. An early animatic helped us fine-tune rhythm, sync with VO, and test how motion and messaging played together across sections.
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Because this was the centerpiece of a larger brand launch, we built with flexibility in mind—designing modularly to support alternate versions and trims, while maintaining hierarchy and clarity across formats. The final result blended individual contributions into one cohesive piece, reflecting both the strength of the Dante platform and the collaborative spirit behind it.
Shout out to the team:
Creative Directors: Brian Acevedo & Dylan Nelson
Scriptwriting: Jason Maurer
Animation: Brian Acevedo, Dylan Nelson, & Erica Stacy