Nike Shoe Product Catalogs

Integrating brand storytelling into Nike’s product catalogs.

*Scope:

Creative Direction
Art Direction
Design
Illustration
Copywriting
Production

*My Roles:

Design

*Client:

Nike

*The Project:

Nike Shoe Product Catalogs

Integrating brand storytelling into Nike’s product catalogs.

*Scope:

Creative Direction
Art Direction
Design
Illustration
Copywriting
Production

*My Roles:

Design

*Client:

Nike

*The Project:

Nike Shoe Product Catalogs

Integrating brand storytelling into Nike’s product catalogs

*Scope:

Creative Direction
Art Direction
Design
Illustration
Copywriting
Production

*My Roles:

Design

*Client:

Nike

*The Project:

Over three seasons, we partnered with Nike’s marketing and merchandising teams to evolve the Running Specialty Catalogs into more cohesive brand tools. My role focused on designing editorial sections, branded product features, and technology highlight pages that seamlessly fit into Nike’s existing catalog architecture. This included developing flexible layout systems, refining typographic hierarchies for maximum legibility, and ensuring tight alignment with Nike’s global brand standards. Careful attention to production specs, modular grid structures, and print deliverables helped ensure the catalogs remained both visually dynamic and efficient for seasonal updates across hundreds of SKUs.

Shout out to the team:

Creative Directors: Brian Acevedo & Dylan Nelson

Copywriter: Karl Schroeder